Taking control in a "gray" world
Previously, DOM described its approach as “extremely reactive.” The team relied on invitations from clients or random tips about tenders on platforms. In a construction sector that Lars Langstraat, Account Manager at DOM, describes as a “gray world” that sometimes lags years behind technological developments, it was difficult to bring innovations like electronic locking to the forefront in a timely manner.
“You want to approach your projects proactively, and 12Build is the perfect platform for that,” Lars explains. “Before, you were stuck in tender networks where it was easy to get lost. With 12Build, you can immediately see where your products can be applied, allowing you to target contractors specifically.”
More grip on the market and innovation
DOM has observed that the market for electronic access technology is booming, with annual growth rates of up to 20%. Thanks to 12Build, the team can now get involved at an early stage to present these modern solutions.
-
Proactive approach: Instead of waiting for a request for proposal, DOM now actively searches for relevant SBI codes in projects.
-
Sharing expertise: DOM uses the platform to advise contractors and clients on the advantages of electronic locking over traditional mechanical keys.
-
Visibility: By maintaining a presence on the platform, DOM strengthens its image as a leading player that seamlessly combines both mechanical and electronic systems.
Strong partnerships as a foundation
A unique aspect of DOM’s approach is that they always deliver through the hardware trade. 12Build acts as the connecting factor here. “A great dynamic develops with partners,” says Lars. “We see a project on 12Build, consult with our partners, and work together. We handle the technical discussions, and they take care of the delivery.”
Peter Tiggeler, Account Manager at DOM, adds: “It strengthens the relationship with your partner. You approach them in a different way to take on a project together.”
“With 12Build, we’re no longer playing catch-up; we work proactively instead of reactively.”
- Peter Tiggeler, Account Manager, DOM Netherlands
Looking ahead with ambition
Although DOM has only been using the platform since early 2026, its goals are clear. The company aims to use 12Build to get involved even earlier in the construction process, ideally right from the start with architects and project developers. In doing so, they want to prevent access technology from remaining an “afterthought” that is only considered at the very last minute.
With a planned move to larger premises in The Hague and a growing focus on the Belgian market via 12Build, DOM Nederland is ready for the future. The combination of 90 years of history and a modern, proactive platform strategy ensures that all signals are green.
About DOM Netherlands
DOM is part of a German organization and is the market leader in the Netherlands in the field of cylinders for residential construction. The company offers a wide range of over 65,000 products, ranging from mechanical locks to advanced electronic access systems. DOM is known for its flat organizational structure, solution-oriented approach, and excellent after-sales service.
Lars Langstraat & Peter Tiggeler
Accountmanagers DOM
Want to know what 12Build can do for your business?
