How can I describe my strengths as a subcontractor?

What will you find in this article?

• Editing your company description: How to change the text about your company and specializations.

• Multilingual descriptions: How to present your company to international general contractors.

Summary

You describe your strengths by adding a company description to your 12Build profile via the dashboard or the main menu. A compelling text ensures a higher ranking in search results and attracts more relevant requests. The description is only visible to users with an Activation or Promoter package.

Requirements and Target Audience

This article is intended for subcontractors who want to improve their online presence. To make the company description visible to general contractors, you must have an Activation or Promoter subscription.

Edit company description

You can access and edit your specializations and company description in two ways.

1. Log in to your 12Build account.

2. Navigate to the settings via the Main Menu or click on "Edit Ad" on the dashboard. 
   

3. Click on the Company Description section. 
   

4. Enter your text in the designated text field.

5. Save the changes.

Note: Only the first 90 characters of your company description will be displayed in the general list of search results. Therefore, make sure the core of your message is right at the beginning.

Multilingual descriptions

If you operate internationally, you can add the description in different languages to increase your visibility in other regions.

1. In the settings, go to the tab for the desired language.

2. Enter the translated text for your international audience.

3. If a specific country or language is missing, go to the General tab to add it. 

Frequently Asked Questions (FAQ)

Why isn’t my business description visible to others? The business description is only displayed if you have an active Activation or Promoter package. With a basic profile, this feature is not publicly visible.

How much text can I include in the description? Although you can write a detailed description, only the first 90 characters are visible in the search results list. Use this space for your most important USPs (Unique Selling Points).

Troubleshooting

• Symptom: I cannot select a specific language for my description.

  • Cause: The country in question is not yet linked to your profile.

  • Solution: Go to the General tab and add the desired country there.

• Symptom: My changes are not immediately visible in the search engine.

  • Cause: You may not have the correct subscription type.

  • Solution: Verify that you hold an Activation or Promoter license; the description is not displayed in lower-tier packages.