Who represents your brand on the construction site?
Your products play a vital role in the execution of construction projects. But do you know who is working with them or who is specifying them? Without visibility into brand usage, you risk missing out on valuable opportunities and increasing the chance of mistakes or reputational damage. 12Build for Suppliers gives you real-time insights, control and influence from the very first moment your brand is mentioned in a project.
Full control over your brand and reputation
See exactly who is offering or mentioning your products and brand. With our partner management tools, you can assign official partners. This ensures that only the right companies represent your name to general contractors.
Highlight your trusted connections
Show who you truly collaborate with. Make your partner network visible on your 12Build profile. General contractors can immediately see which companies you trust. This builds confidence and increases the chance that your preferred partners win the job.
Find the perfect projects
With 12Build you actively search for projects where your brand, product category or even product name is already mentioned. Our AI-powered filters and smart alerts help you discover opportunities you wouldn’t have found otherwise. This gets you in front of decision-makers faster and ahead of your competitors.
The hidden risks to your brand
Projects slip through your fingers
You only hear about new projects when it’s too late. By then, someone else is already talking to the contractor.
Your name is used unfairly
An unknown subcontractor uses your brand on a project. Not a partner of yours, but with your company name on the quotation. That damages your reputation.
The right partners at the wrong moment
You have the perfect partner for a specific project, but communication fails. The information reaches them too late or they don’t know what’s expected.
Lack of market visibility
You don’t have clear insights into how and where your brand is actually being used. That leads to strategic decisions based on assumptions instead of hard data.
The benefits of a network and data
12Build is not a tender platform. It is an ecosystem. More than 83,000 construction professionals work in 12Build every day. By cleverly integrating into their tender process, you get direct influence on decision moments. Visible, measurable and at the right time.