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How relying on a good name in the construction industry can also be dangerous!

Written by Robbin Stegers | 19 January 2023 8:15

Keep abreast of changes

It may seem that everyone in the construction industry knows you, but what about new companies and new employees who have just completed their education. They don’t know you. So you still need to do some work to make sure others are aware of who you are. Have you ever thought about a digital platform in which you are always visible?

Create added value for your brand

As a subcontractor, you want to increase the added value of your brand. You are currently probably using a lot of media that takes place offline. Simply because that feels familiar. But what if you can utilise the internet and social media better than the competition? That would put you ahead of the game. You can either join in or lose out. The choice is yours!

Go for a top-of-mind position

When a general contractor considers possible subcontractors, your name should be the first to come to mind, right? Visibility is very important to get into this position. Make sure you rank high in the search results for your specialisation. That will ensure you are offered interesting and suitable construction projects!

Brand awareness is and remains essential

12Build will help you increase the added value of your brand and your brand awareness. But it also increases the chance of gaining a top-of-mind position. You’re probably curious to know how.

Well, our platform with 700+ general contractors optimises the visibility. You will be at the top of the search results for your specialisation. This means that general contractors are better able to find you. In other words, be open to new developments that can boost brand awareness. It will help you continue to remain the future of construction!